Profit and loss: addendum
My last post ended:
In the light of this, why are so many BCA members still making such claims?
The clinic at the centre of the ASA complaint was BritChiro Clinics. They have clinics in Horsham in West Sussex, Bournemouth in Dorset, Horley in Surrey and New Milton in Hampshire.
The ASA adjudication that went against them said:
We welcomed BritChiro’s decision to remove the references to arthritis and chronic pain from their ads but concluded that the reference to whiplash should also be removed.
We can only assume that they did, in fact, remove those claims from local newspaper adverts.
[Chiropractors] may publicise their practices or permit another person to do so consistent with the law and the guidance issued by the Advertising Standards Authority.
This includes all types of advertising, including websites.
It is therefore somewhat surprising that this particular clinic is making the same claims on their website that lost them the ASA adjudication (as well as other claims covered elsewhere by ASA guidance and adjudications).
They are claiming:
Chronic pain was the other condition they agreed to remove from their advertising. This phrase doesn’t appear on their website, but there are some pages that certainly give the impression that chronic pain is treatable. For example, one of their testimonials describes a man who had intermittent back pain for five years before they fixed his ‘subluxations’ with” very precise ‘adjustments’ of specific joints”.