Monthly Archives: September 2010
I’m insulted. I’m miffed. My good name…
How could anyone possibly think that I would complain to the Advertising Standards Authority about misleading claims for AltMed?
Someone objected to claims being made by the Craniosacral Therapy Association (CSTA) in one of their leaflets.
It wasn’t me!
- Advertisers’ own marketing communications on their own websites and;
- Marketing communications in other non-paid-for space under their control, such as social networking sites like Facebook and Twitter.
Starting on 1 March 2011, this landmark agreement means that claims made on a seller’s website will be subject to the ASA’s Committee of Advertising Practice Code (the CAP Code), just like adverts in newspapers, magazines, and paid-for online advertising.