The random thoughts of a sceptical activist.
It had never occurred to me that one of the important design parameters of a nappy would be how little noise it makes when flexed.
However, this seems to be a USP for some manufacturers and they want to tell prospective customers all about it.
I’m insulted. I’m miffed. My good name…
How could anyone possibly think that I would complain to the Advertising Standards Authority about misleading claims for AltMed?
Someone objected to claims being made by the Craniosacral Therapy Association (CSTA) in one of their leaflets.
It wasn’t me!
Mooted nearly a year ago, the Advertising Standards Authority (ASA) have today announced that their digital remit is to be extended to cover:
Advertisers’ own marketing communications on their own websites and;
Marketing communications in other non-paid-for space under their control, such as social networking sites like Facebook and Twitter.
Starting on 1 March 2011, this landmark agreement means that claims made on a seller’s website will be subject to the ASA’s Committee of Advertising Practice Code (the CAP Code), just like adverts in newspapers, magazines, and paid-for online advertising.