Zeno's Blog

For completeness, the relevant sections in the The British Code of Advertising, Sales Promotion and Direct Marketing (CAP) seem to be:

A bit of detail on what Jack of Kent has been talking about on his blog post, BCA v Singh: What The Advertising Standards Authority Said…here’s the information I passed to him:

I made a complaint to the GCC and Trading Standards on Tuesday about a local chiro who was using the title ‘Dr’ on his website. When I looked further into what chiros are allowed to claim and what they are not allowed to claim, I discovered something I don’t think I’ve seen mentioned elsewhere (although I may just have missed it).

I’ve been looking through all the ASA’s adjudications against chiros and thought a summary of them might be useful to help understand what whacky claims are made and how the ASA deals with them. See the ASA’s website for full details of the offending adverts, the ASA’s response and investigation. The list of these can be found here.