It really is just not good enough to supply loads of papers — scientific or otherwise — to the Advertising Standards Authority when your claims are challenged.
In an adjudication published today on an advert for the ‘pro-biotic drinking yogurt’ Actimel, the advertiser (Danone) supplied a plethora of 23 papers to try to substantiate the claims they made in their advert.
A few weeks ago, I was sent a copy of the 12 August edition of the Southend Echo, which carried an advert for a chiropractic clinic in Westcliff-on-Sea, Essex. The paper was folded to expose this advert for the Cliffs Chiropractic Clinic Ltd:
What was strange about this was that it was sent to me anonymously. Through the post. To my home address.
Way back in May, I wrote a blog post about some Advertising Standards Authority adjudications against chiropractors. It’s time we took a closer look at one of them. Well, two separate adjudications upheld against one company, Optimum Health Centres (OHC). (Be warned — it’s a horrible Flash website.)
Regular readers of the sceptical blogosphere will have heard of the annual Chiropractic Awareness Week and all the trouble that caused last year. As a result of the BCA‘s libel suit against Dr Simon Singh, far more people now are only too aware of chiropractic!
But there’s another annual event, The Back Show 2009, to be held over the weekend of 03 October at Earls Court in London.
Today [Sunday] Professor Richard Dawkins will put the case for libel law reform to the Liberal Democrat conference proposing an amendment to the civil liberties bill.
The scientist and author is to appear as a guest speaker at Liberal Democrat Party Conference on Sunday.
Professor Dawkins will tell the conference that the chilling effect of libel laws on public debate about science and medicine, on writers and authors and on responsible journalism can no longer be ignored.
Some things at least happen quickly at the General Chiropractic Council (GCC).
The GCC have recently co-opted someone else to their Investigating Committee (IC). He is Kalim Mehrabi, who is a Director of the McTimoney College of Chiropractic, a colleague of the College’s Principal, Christina Cunliffe who sits of the GCC’s Council.
So, the GCC’s Investigating Committee now has 11 members, with seven chiropractors and four lay members:
Sheila Hollingworth (Chair)
Kathryn Adams chiropractor (BCA member)
Graham Donald (Deputy Chair)
Anthony Kerrigan chiropractor
Jane McKenzie-Riley chiropractor
Helen Kitchen (co-opted, GCC legal advisor)
Aaron Coode chiropractor (co-opted, BCA member and works for the AECC)
Amanda Jones-Harris chiropractor (co-opted, BCA member and works for the AECC)
Kenneth Vall chiropractor (co-opted, BCA member and Principal of the Anglo-European College of Chiropractic)
Kalim Mehrabi chiropractor (co-opted and Director of the McTimoney College of Chiropractic)