Posts Tagged ‘British Chiropractic Association (BCA)’
Mass Lobby for Libel Reform
Do you know who your MP is?
If you don’t, you can find him or her on the excellent They Work for You website.
Why is this important? Well, in case you’ve been hibernating all winter (and who could blame you), there’s going to be a General Election fairly soon and there’s no better time to lobby your MP and find out what his/her views are on important issues.
In case you’re struggling to think of something to ask your MP, here’s a suggestion:
Libel law.
Talking the talk
The first few pages of Bronfort et al. certainly talk the right talk:
EBH [Evidence-Based Healthcare] is about doing the right things for the right people at the right time. It does so by promoting the examination of best available clinical research evidence as the preferred process of decision making where higher quality evidence is available. This reduces the emphasis on unsystematic clinical experience and pathophysiological rationale alone while increasing the likelihood of improving clinical outcomes. The fact that randomized clinical trial (RCT) derived evidence of potentially effective interventions in population studies may not be translated in a straight forward manner to the management of individual cases is widely recognized. However, RCTs comprise the body of information best able to meet existing standards for claims of benefit from care delivery. The evidence provided by RCTs constitutes the first line of recommended action for patients and contributes, along with informed patient preference, in guiding care. (page 4)
Spot the difference
The first photo was taken in East Kilbride shopping centre on 16 August 2009. The second was taken this morning.
Spot the difference:
Answer: Today’s advert has the claims for “Children with colic & ear infections” covered up.
The removal of these claims may have been due to the GCC’s recently released Bronfort report, or perhaps they’ve now read the ASA guidance they’re supposed to follow. Who knows.
The claims left are for: “headaches and migraines, neck, back and shoulder pains, sciatica or disc injuries, sports or accident injuries, pins and needles in arms and legs”.
A step in the right direction, but a long way to go yet.
What’s Polish for ‘chiropractor’?
Czego mogę się spodziewać podczas wizyty u kręgarza?
If your Polish isn’t up to scratch, this roughly translates as: What can I expect when visiting a chiropractor?
Ah! I hear you say. Is it just a coincidence that this is suspiciously close to What can I expect when I see a chiropractor?
No, of course it isn’t. That was the title of the GCC’s leaflet that Simon Perry (Adventures in Nonsense, Leicester Skeptics in the Pub and skeptical columnist for the Leicester Mercury) complained to the Advertising Standards Authority about last year. Read the rest of this entry »
The GCC’s Plethora
Well. The GCC’s ‘independent’ review of the effectiveness of chiropractic has finally been published: Effectiveness of manual therapies: the UK evidence report (although not yet on the GCC’s website).
Paid for by the GCC (see page 77), this document runs to 113 pages and there is additional commentary by two others, adding a further 13 pages.
It’ll take time to read through and digest fully, but here’s a handy summary of what they did — and didn’t — find evidence for. They have listed conditions in three categories: effective, inconclusive and ineffective. Read the rest of this entry »
Discover Chiropractic
No. I’ve not been converted and I’m not urging you all to realise that the future of humanity and an end to all pain, suffering and diseases known to man lies in the chiropractic way.
It’s the name of a chiropractic clinic in Edinburgh. They wanted to spread the word about the benefits of chiropractic and decided to advertise.
Oops! You’d have thought… No. I won’t say it again.
The trouble with babies
When it comes to supplying the Advertising Standards Authority with evidence that backs up claims you’ve made in an advert, it’s a good idea to make sure it does actually back up the claims you’ve made. Common sense, really. Saves a lot of hassle. And an adverse adjudication. And adverse publicity.
It’s a fallacy of personal incredulity I know, but I’d have thought that Philips Electronics UK Ltd — part of giant Royal Philips Electronics of The Netherlands — would have been circumspect when it came to ensuring they have the appropriate evidence for claims they were making.
Washing dirty linen in public
The General Chiropractic Council publishes annual Fitness to Practice reports, which contain summaries of all complaints dealt with over the year and useful advice and guidance for chiropractors on topics like:
1. Professional boundaries
2. Abuse of trust or exploitation of lack of knowledge
3. Communication with patients and obtaining consent
4. Record keeping
5. Management and care: initial examination and review of treatment
6. Use of X-rays
7. Local complaints procedure
8. Treatment prescribed by another health professional
9. Protecting patients and colleagues from risk of harm
10. Honesty, integrity and trustworthiness
11. Politeness and consideration towards patients
12. Respecting confidentiality
Chiropractic evidence mashup
Some light relief.
Genius! Sheer genius.
And another one, found by Dr Aust: Chiropraktischer Untergang – updated with added Sturm und Drang. See his excellent blog for several more.
Shedding more light on acceptable evidence
Pharmacies are in the news again this week. Not Boots this time, but that other well-known high street chemist, Lloyds Pharmacy.
An ASA adjudication, published today, upheld a complaint against a TV advert about their ‘light therapy device‘. The advert claimed:
Hay fever seasons [sic] here again. But heres [sic] something you might not have tried before, the Lloyds Pharmacy hay fever reliever. Its [sic] been shown to help reduce symptoms like your runny nose and itchy eyes … Just pop it up your nose for a couple of minutes two or three times a day and start making the most of your summer.
Although I wouldn’t be entirely keen on sticking anything up my nose, I don’t suffer from hay fever. However, I do know it can be a miserable condition and anything that might help would be worth a try. But you’d want something for which there was good evidence for efficacy before you splashed out your hard-earned cash, wouldn’t you? And you’d want the seller to be able to provide that good evidence when asked?
