Comments on: ASA demolish a plethora of evidence, leaving not a jot

By: Zeno

Zeno — Fri, 27 Nov 2009 15:06:09 +0000

Alyth47

If you’d like to email it to me to have a look at, please do! My email address in on the About tab.

By: Alyth47

Alyth47 — Fri, 27 Nov 2009 14:58:11 +0000

I have just picked up a copy of an Actimel A4 folded leaflet from my local doctor’s surgery making what appear to be similar claims. Selected quotes: “…Actimel … is scientifically proven to help support the body’s defences. The effect of Actimel on the body’s defences has been demonstrated by numerous scientific studies. [see Ref(2)]”
“[Ref 2] – 24 clinical studies have been conducted to understand the benefits of Actimel”. [Note to Zeno: scan available]

By: Peter E Dant

Peter E Dant — Wed, 14 Oct 2009 16:21:11 +0000

Another minor nitpick (this time with Astgtciv)
“quote” is a verb, the noun is “quotation”

By: Zeno

Zeno — Wed, 14 Oct 2009 15:10:46 +0000

Astgtciv

Thanks for your comment, but I can’t see what you’re referring to! Can you explain further?

By: Astgtciv

Astgtciv — Wed, 14 Oct 2009 12:55:43 +0000

Minor nitpick: you have a copy of one of the quotes (“We noted that the 1999 study….”) at the end of the article, I’m guessing left over from editing. It is hidden by the style properties, which doesn’t work when my browser ignores them.

By: Les Rose

Les Rose — Wed, 14 Oct 2009 09:20:03 +0000

Don’t forget that websites are now regulated under the Consumer Protection Against Unfair Trading Regulations 2008. These specifically address health claims. Complain to Consumer Direct, citing the ASA ruling.

By: Tweets that mention Zeno's Blog » Archive » ASA demolish a plethora of evidence, leaving not a jot -- Topsy.com

Wed, 14 Oct 2009 06:12:15 +0000

[...] This post was mentioned on Twitter by Dr*T and Kevin Arscott, Alan Henness. Alan Henness said: Blogging: ASA demolish a plethora of evidence, leaving not a jot: http://bit.ly/UKHis [...]

By: Andrew Gilbey

Andrew Gilbey — Wed, 14 Oct 2009 01:50:30 +0000

Related to this post, I saw this article:
http://www.stuff.co.nz/national/health/2961324/Nutritionist-calls-for-NZ-food-watchdog-system

It would seem that old adage, “if it sounds too good to be true, it probably is” holds true for a whole lot of weird claims on so called healthy products. There’s also a bit about probiotics!