Monthly Archives: October 2009
It really is just not good enough to supply loads of papers — scientific or otherwise — to the Advertising Standards Authority when your claims are challenged.
In an adjudication published today on an advert for the ‘pro-biotic drinking yogurt’ Actimel, the advertiser (Danone) supplied a plethora of 23 papers to try to substantiate the claims they made in their advert.
A few weeks ago, I was sent a copy of the 12 August edition of the Southend Echo, which carried an advert for a chiropractic clinic in Westcliff-on-Sea, Essex. The paper was folded to expose this advert for the Cliffs Chiropractic Clinic Ltd:
What was strange about this was that it was sent to me anonymously. Through the post. To my home address.
Way back in May, I wrote a blog post about some Advertising Standards Authority adjudications against chiropractors. It’s time we took a closer look at one of them. Well, two separate adjudications upheld against one company, Optimum Health Centres (OHC). (Be warned — it’s a horrible Flash website.)