Being of an Asian background, I have heard nothing but praise for this practice. It's not a case of them claiming anything but perhaps the advertising company misguiding the advertiser. Did you consider that possibility? Nope! As far clinical trials are concerned, thousands of years of benefits by 80% of the world population not enough for you? Reply
Perhaps the ad agency did give wrong advice to the advertiser. We'll never know. But it is irrelevant – the ad was still misleading. The advertiser can argue it out with whoever he employed if he/she wants to. If you have good evidence that some or all aspects of ayurvedic is efficacious, then maybe you should pass it on to the ASA? Reply